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Jun. 13th, 2006 04:12 amMy little poll is at 2 yes to 6 no for the question is LiveJournal Mass Media.
Which is interesting.
Mass Media are media that reach very large numbers of people. Well, once a web page is up, everyone with an internet connection and a browser can read it, which is a very large number of people. While LJ doesn't tend to reach a mass audience, there's no technical reason it cannot (though it might cost a bundle in bandwidth, I don't know how that works around here). A book nobody bothers to read is still a mass media form, or a radio show nobody listens to.
So, we here are all mass media producers.
But the textbook also distinguishes between traditional mass media (television, radio, newspapers, magazines, cinema, recorded music) and 'New media', like the internet. New Media are increasingly interactive, hard to separate from each other (web on TV, TV on web), and can be aimed at smaller niche audiences.
So LJ is new media, and not so much mass.
I'm looking at the models of media production we have, with the arrows all pointing everywhere. They tend to start out with some owner saying things to millions of people. New media, everyone is owner enough to say things to everyone else, and everyone else says things back. Many more arrows. Makes analysis quite complicated.
Which is interesting.
Mass Media are media that reach very large numbers of people. Well, once a web page is up, everyone with an internet connection and a browser can read it, which is a very large number of people. While LJ doesn't tend to reach a mass audience, there's no technical reason it cannot (though it might cost a bundle in bandwidth, I don't know how that works around here). A book nobody bothers to read is still a mass media form, or a radio show nobody listens to.
So, we here are all mass media producers.
But the textbook also distinguishes between traditional mass media (television, radio, newspapers, magazines, cinema, recorded music) and 'New media', like the internet. New Media are increasingly interactive, hard to separate from each other (web on TV, TV on web), and can be aimed at smaller niche audiences.
So LJ is new media, and not so much mass.
I'm looking at the models of media production we have, with the arrows all pointing everywhere. They tend to start out with some owner saying things to millions of people. New media, everyone is owner enough to say things to everyone else, and everyone else says things back. Many more arrows. Makes analysis quite complicated.